Marketing Specialist
hace 2 días
The Amazon Marketing Specialist manages and optimizes advertising campaigns across Chai Vision brands on Amazon. This role focuses on improving visibility, sales growth, and profitability by executing and refining ad strategies, monitoring budgets, analyzing performance data, and collaborating with cross-functional teams. The specialist ensures campaigns are aligned with business goals and Amazon best practices.
Key Responsibilities:
- Build, launch, and optimize Amazon campaigns (Sponsored Products, Brands, Display, DSP if applicable).
- Conduct keyword research, bid adjustments, negative targeting, and A/B testing.
- Monitor daily performance and ensure budgets are pacing correctly.
- Analyze campaign data to identify trends, risks, and optimization opportunities.
- Recommend improvements to ROAS, ACoS, TACoS, and overall ad efficiency.
- Collaborate with creative teams for compliant and brand-consistent ad assets.
- Align campaigns with product launches, promotions, and inventory availability.
- Provide weekly performance reports and MTD pacing updates.
- Use tools like Helium 10, Power BI, and Amazon Advertising Console to streamline
- management.
Qualifications:
- Experience with Amazon Advertising campaign management.
- Strong analytical and data-driven decision-making skills.
- Ability to manage budgets, KPIs, and performance tracking.
- Familiarity with Amazon advertising tools and reporting systems.
- Strong communication and organizational skills.
Tools & Systems
:
- Amazon Advertising Console | DSP/AMC | Power BI | Helium 10 | | Advertising management platforms
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