Digital Marketing Specialist
hace 6 horas
We are seeking a highly motivated and data-driven Amazon Marketing Specialist to join our growing team. In this role, you will be responsible for managing and optimizing Amazon advertising campaigns to drive product visibility, increase sales, and achieve revenue goals. The ideal candidate possesses strong analytical skills, great attention to detail and a solid understanding of Amazon PPC advertising strategies.
Key Responsibilities
- Plan, develop, and execute Amazon PPC campaigns across various ad formats (Sponsored Products, Sponsored Brands, Sponsored Display)
- Plan, develop, and execute Amazon Posts on a consistent basis
- Conduct thorough keyword research and analysis to identify relevant and high-converting
- Optimize campaigns in alignment with the overarching brand and product strategies
- Monitor and analyze campaign performance metrics
- Create and present performance reports with actionable insights and recommendations
- Stay up-to-date on the latest Amazon advertising policies, trends, and best practices
- Collaborate with internal teams (marketing, product development) to align advertising strategies with overall business objectives
- Conduct market and competitor analysis to identify new opportunities and threats
Qualifications
- Proven experience managing Amazon PPC campaigns with a track record of success
- Strong understanding of Amazon's advertising platform
- Working knowledge of PPC advertising principles and best practices
- Proficiency in keyword research and analysis tools (e.g., Helium 10, DataRova, SmartScout, etc)
- Proficiency in Google Sheets
- Excellent analytical and data interpretation skills
- Experience with campaign reporting and data visualization
- Strong attention to detail and organizational skills
- Ability to work independently and as part of a team
- Fluent in English with excellent communication and presentation skills
Bonus Points
- Experience with Google Looker Studio
- Amazon Advertising certification
- Experience with A/B testing, A+ Content and conversion rate optimization
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