Social Media Manager

At One Park Financial, we are expanding our creative and performance marketing capabilities in Santo Domingo. We are seeking a highly skilled Social Media Manager who can own our social presence end-to-end — from strategy to execution.

This role is ideal for someone who understands content trends, performance metrics, and platform best practices, and who thrives in a fast-paced, high-volume creative environment. You will work closely with Creative Strategy, Content, Design, and Media Buying teams to ensure our channels drive engagement, brand consistency, and measurable results.

Social Media Strategy

• Develop and implement a comprehensive social media strategy across Meta, TikTok, YouTube, LinkedIn, and emerging platforms.
• Plan and manage monthly content calendars aligned with brand and campaign goals.
• Identify trends, opportunities, and platform updates to maintain a competitive edge.
• Optimize posting schedules, formats, and content mix for maximum reach and engagement.

Content Management

● Coordinate with the Content Creators, Creative Strategists, and Graphic Designers to develop high-performing content.

● Write and edit captions, CTAs, and on-screen text with strong storytelling and clarity.

● Manage asset organization, posting, scheduling, and cross-platform distribution.

● Ensure brand consistency in voice, tone, design, and messaging.

Community Management

• Monitor all social media accounts, respond to comments and DMs, and escalate customer issues when necessary.
• Maintain a positive brand image and foster community engagement.
• Track sentiment, FAQs, and recurring customer insights to inform content and messaging.

Performance Monitoring & Reporting

• Analyze social performance metrics: reach, engagement, CTR, retention, follower growth, content performance, and trends.
• Report weekly and monthly insights to the Marketing team.
• Recommend optimizations and contribute ideas for content testing and iteration.
• Use results to collaborate with the Creative Strategist on hooks, angles, and improved storytelling.

Campaign Coordination

• Support campaign launches with platform-specific content planning.
• Collaborate with Media Buyers to ensure organic and paid creative work together cohesively.
• Partner with UGC creators when needed by providing briefs, guidelines, and feedback.

Required Qualifications

• 3–5 years of experience managing social media channels for a brand, agency, or performance marketing environment.
• Strong understanding of Meta, TikTok, YouTube, LinkedIn, and emerging platforms.
• Experience developing content calendars and executing platform-specific strategies.
• Proficiency with social media scheduling and analytics tools (e.g., Meta Suite, TikTok Analytics, Hootsuite, Sprout, Buffer).
• Strong writing skills (English and Spanish preferred).
• Ability to collaborate with creative, design, and media teams.
• Experience analyzing metrics and presenting insights.
• Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.
• Ability to thrive in a fast-paced, high-iteration environment.

Preferred Qualifications

• Experience working with performance creative or direct-response brands.
• Familiarity with creative frameworks (hooks, angles, storytelling arcs).
• Experience working with UGC creators or content creators.
• Basic understanding of video formats, specs, and social-first production.
• Knowledge of AI creative tools is a plus (e.g., Runway, Pika, Google Veo).

• Competitive salary based on experience.
• Private Medical Insurance.
• Law Benefits.
• A collaborative and creative work environment.
• Growth opportunities within One Park Financial's expanding marketing team.
• Professional development and access to advanced creative tools.