Media & Content Manager Media & Content Manager

hace 4 días

Santo Domingo, Nacional, República Dominicana Nestle Operational Services Worldwide SA A tiempo completo

Media & Content Manager

Nestlé República Dominicana

Main objective… 

Leads, inspires, develops, challenges and coordinates market brand communications. Supports marketing and business managers to accelerate strong brand growth.  

A day as Media & Content Manager

  • Works with consumer insight teams to sufficiently understand target consumers portrait and then to identify how best to measure the performance of newly created / repurposed assets
  • Supports the brand owner in the creation of the Brand Essence that will govern everything the brand will say and do
  • Collaborates in the creation of the CEF to drive communication that will move consumers from awareness to loyalty and ultimately to advocacy
  • Ensures full adoption of BEP process from creation of the Big Idea brief (including a single minded Ownable Brand Proposition) to execution of the campaign idea for brands
  • Masters development of audience and contact point strategies in order to deliver personalized communications that drive brand performance
  • Ensures communications are respectful of Brand Properties and protect the company's reputation long-term
  • Provides guidance to improve communication through packaging design, POP material and services
  • Identifies commonalities of communication needs and fosters joint campaign developments to serve multiple markets or businesses within a market.   
  • Monitors consumer communications to ensure they are aligned to the guidelines defined
  • Provides input on the POEM roadmap, championing the philosophy and tools development. Provides best practices for creating and sharing of content
  • Supports the development and maintenance of productive and collaborative partnerships with communication agencies. Evaluates them (APRAIS) and works on improvements

What makes you succesful

  • 8+ years experience in consumer marketing at Nestlé or equivalent FMCG or advertising agency experience in account management, strategic planning, and / or executive management function. Ideally experience in both.
  • Experience in leading and managing small teams of experts.
  • Recognized expert in brand communication online & offline. 
  • Fluent English
  • Strong Negotiation and communication skills

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