Graphic Designer

hace 2 días

Santo Domingo, Nacional, República Dominicana Xploy Solutions A tiempo completo

We are seeking a versatile
Graphic Designe
r &
Digital Strategy Specialist
to join our marketing team. This is a unique role designed for a creative professional who not only has a sharp eye for visual storytelling but also understands how to drive engagement and visibility in the healthcare space.

You will be responsible for creating high-impact visual content, managing our professional social media presence (with a heavy focus on LinkedIn), and optimizing our digital footprint through SEO best practices. The ideal candidate can translate complex medical or healthcare concepts into approachable, brand-consistent visuals and copy.

Key Responsibilities

Visual Design & Content Creation

  • Design high-quality graphics for social media, website banners, email campaigns, and marketing collateral (e-books, whitepapers, and pitch decks).
  • Create engaging video snippets or motion graphics to explain healthcare services or patient success stories.
  • Ensure all designs comply with healthcare branding guidelines and accessibility standards.

Social Media Management

  • Own the strategy and execution of our LinkedIn, Twitter (X), and Facebook accounts.
  • Develop a monthly content calendar that positions our company as a thought leader in the healthcare industry.
  • Monitor social media trends and engage with our community to foster professional relationships and brand loyalty.

SEO & Digital Growth

  • Optimize website content and blog posts using targeted keywords to improve organic search rankings.
  • Perform basic on-page SEO tasks (meta descriptions, alt-text for images, header tags).
  • Collaborate with the content team to ensure all digital assets are "search-friendly" while maintaining a high standard of patient-centric communication.

Qualifications & Skills

  • Experience: 2–4 years of experience in graphic design and social media management (Healthcare or MedTech experience is a major plus).
  • Design Tools: Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
  • Social Media Savvy: Proven track record of growing professional LinkedIn accounts and managing B2B/B2C social strategies.
  • SEO Knowledge: Familiarity with tools like Google Analytics, SEMrush, or Ahrefs, and a solid understanding of keyword research.
  • Communication: Ability to write professional, concise copy for social media and web.
  • Compliance Awareness: A basic understanding of HIPAA guidelines regarding patient privacy in digital marketing is preferred.

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