Amazon Launch Specialist

Role Purpose

The Amazon USA Launch Specialist owns the end-to-end execution and performance of all Amazon product launches in the US marketplace. This role exists to ensure every launch is strategically planned, flawlessly executed, and continuously optimized post-launch. The role is accountable for launch readiness, early momentum, margin protection, and performance analysis, working cross-functionally to align creative, PPC, logistics, and growth initiatives. This role is critical to Chai Vision's commitment to customer obsession, operational excellence, and scalable brand growth.

Who You Are

• You are highly organized and thrive in launch-driven, fast-moving environments
• You think in systems, checklists, and timelines—and catch issues before they become problems
• You are analytical and curious, constantly asking
  why
  performance is moving
• You are confident collaborating across teams (creative, PPC, logistics) and holding others accountable
• You understand Amazon deeply: SEO, PPC, inventory, pricing, promotions, and ranking mechanics
• You balance strategy with hands-on execution

What You'll Do

A. Launch Strategy & Planning (Top of Funnel vs Bottom of Funnel)

• Own the full Amazon US launch roadmap from pre-launch to post-launch stabilization
• Define launch goals (ranking, velocity, margin, TACoS, conversion)
• Review competitor landscapes, pricing, positioning, and launch tactics
• Build demand forecasts, inventory projections, and velocity assumptions

Top of Funnel Focus:

• Keyword strategy & indexing plan
• PPC launch structure coordination
• External traffic setup (affiliates, polling)

Bottom of Funnel Focus:

• Conversion optimization through images, A+, pricing, coupons, deals
• Storefront placement and variation/virtual bundle strategy

Execution & Oversight (Strategy vs Execution | Oversight vs Doing)

Oversight (Owner, Not Executor):

• Coordinate with Creative team to ensure listing images and A+ are launch-ready
• Align with PPC team on launch budgets, bids, and keyword prioritization
• Align with Logistics team to ensure inventory is properly distributed across FCs

Execution (Hands-On Ownership):

• Create, optimize, and QA listing SEO (title, bullets, backend, attributes)
• Enroll ASINs into Vine and manage early review generation strategy
• Set up polling, and early traction initiatives
• Ensure deals, coupons, and promotional mechanics are live and margin-safe
• Ensure affiliate programs are properly set up and tracked
• Manage variation merges, bundles, and storefront placement

Performance Monitoring & Analysis

• Monitor daily launch performance: sessions, CVR, sales, rank, PPC, inventory
• Analyze performance shifts and clearly explain
  why
  metrics are moving
• Identify risks early (OOS, poor indexing, low CVR, margin erosion)
• Recommend corrective actions and implement approved changes

Reporting & Accountability

• Produce
  daily launch performance updates
  with insights, not just data
• Produce
  weekly launch reports
  covering progress vs plan, risks, and next actions
• Track margin performance and flag issues with deals, coupons, or ad spend
• Maintain clear launch documentation and status visibility

Success Metrics

Successful on-time launches with zero critical blockers

Achieve target keyword indexing within first 7–14 days

Hit or exceed launch velocity and revenue targets

Maintain target gross margin during launch period

Stable inventory coverage with no early stockouts

Clear, actionable reporting with proactive issue identification

Cross-Functional Relationships

Creative Department (Images, A+, Storefront)

PPC Team / Agency

Logistics & Supply Chain

Brand Management

Affiliates / External Traffic Partners

Tools & Systems

Amazon Seller Central / Vendor Central

Helium 10, Brand Analytics, Keepa

PPC dashboards and reports

Monday

Google Sheets (forecasting, margin tracking), Powerbi

Accountability & Rhythm

Daily:
Launch performance checks, Slack updates, issue flagging

Weekly:
Launch review, performance analysis, cross-functional syncs

Monthly:
Launch retrospectives, process improvements, forecasting reviews

Quarterly:
Launch playbook updates and strategy optimization

Location, Type & Hours

Location:
Onesite DR office - Acropolis 8th Floor

Job Type:
Full-Time

Hours:
9:00 am - 6:00 pm Monday-Friday

Why Work With Us

Join a fast-growing ecommerce company where your ideas matter and your growth is part of our mission. At Chai Vision, we're scaling quickly, building boldly, and redefining what a modern ecommerce team looks like.

We move fast, collaborate deeply, and give our people the space and support they need to thrive. Along with a culture built on innovation and teamwork, we offer benefits that reward your hard work and fuel your growth.

If you thrive in a fast-paced, creative atmosphere and want to help grow ecommerce brands, you'll love working here