Senior Marketing Analyst
hace 1 semana
About Us
Broadway Support Services is an affiliate company of one of the US's largest and most reputable debt settlement companies. We're all about helping our customers through a tough financial time in their lives with education and individual customer service. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.
Overview
We are seeking a Senior Marketing Analyst to join our growing Marketing Analytics team. This role plays a key part in driving data-informed decision-making across marketing, advertising, and broader company initiatives. In this role, you'll work with large, complex data sets across various platforms and partner closely with cross-functional teams in a fast-paced, results-driven environment. Your insights will help optimize marketing performance and support key business decisions.
Responsibilities
- Analyze and interpret complex data to generate actionable insights that improve marketing effectiveness and ROI.
- Identify and explain cause-effect relationships between marketing efforts and financial outcomes.
- Conduct ad hoc analyses and data extractions to support stakeholder teams.
- Track and monitor key performance indicators (KPIs) on a daily, weekly, and monthly basis, and identify trends and opportunities for improvement.
- Work with cross-functional stakeholders to understand their business needs and translate them into analytical solutions.
- Prepare and present clear, compelling analyses and presentations for senior leadership.
Qualifications
- 4+ years of experience in data analytics, with at least 2 years focused on marketing analytics.
- Experience working with BI/visualization tools (e.g., Tableau, Sigma, Power BI, Looker) to build dashboards and reports.
- Strong proficiency in Microsoft Excel; experience with a variety of advanced features such as lookups, array functions, pivot tables, data management.
- Familiarity with SQL is required; experience with Snowflake/Redshift/BigQuery or other cloud data warehouses is preferred.
- Experience with Salesforce Marketing Cloud is a plus.
- Excellent analytical thinking and problem-solving skills, with a keen attention to detail.
- Exceptional written and verbal communication skills, with the ability to present complex findings in a clear and concise manner.
- Comfortable working independently in a fast-paced, high-volume and dynamic environment with multiple ongoing projects.
- Demonstrated ability to prioritize tasks and manage deadlines.
Benefits
Broadway Support Services is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.
Our extensive benefits package includes:
- Law Benefits
- Private insurance
- Meal Subsidy
- Referral Program
- Transportation (Starting at 4:00 PM)
- Massive Growth Opportunities
- Continuous development
- Privileged location (City Center)
- Great Work Environment
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