Social Media Manager

hace 5 días

Santo Domingo, Nacional, República Dominicana Xploy Solutions A tiempo completo US$40,000 - US$80,000 al año

We are seeking a creative, results-driven Social Media Manager to lead our presence on TikTok, with a specific focus on growing sales through TikTok Shop and building strong relationships with influencers.

This role requires a blend of e-commerce savvy, content creation skills, and strategic marketing expertise to drive brand awareness, engagement, and direct revenue.

Key Responsibilities

  • TikTok Shop Management:
  • Oversee the end-to-end operation of our TikTok Shop, including product listings, inventory synchronization, promotional setup, and performance tracking.
  • Develop and execute strategies to maximize product visibility, conversion rates, and revenue generation directly through the TikTok Shop platform.
  • Monitor customer reviews, respond to shop-related inquiries, and manage the overall customer experience within the platform.
  • Content Strategy & Creation:
  • Develop, shoot, and edit original, engaging, and platform-native content (videos, lives, and ads) specifically tailored for the TikTok algorithm and audience.
  • Maintain a consistent content calendar to ensure a steady stream of high-quality posts, focusing on product demonstrations, trending sounds, and user-generated content (UGC) inspiration.
  • Stay current with TikTok trends, features, and best practices to keep our brand on the cutting edge.
  • Influencer & Creator Coordination:
  • Identify, vet, and recruit relevant TikTok creators and influencers whose audience aligns with our target demographics.
  • Manage all aspects of the influencer lifecycle, including outreach, negotiation of contracts/compensation, brief development, content review, and payment processing.
  • Cultivate long-term, mutually beneficial relationships with key influencers to secure consistent promotional efforts for TikTok Shop.
  • Performance Analysis:
  • Track, analyze, and report on key performance indicators (KPIs) for TikTok content and TikTok Shop, including views, engagement, follower growth, traffic, conversion rate, and revenue.
  • Use data insights to optimize content strategy, influencer selection, and promotional tactics.

Qualifications and Skills

  • 3+ years of professional experience in social media marketing, with a minimum of 1 year directly managing or heavily contributing to a successful TikTok presence or TikTok Shop.
  • Proven track record of content creation, including filming, editing (e.g., CapCut, in-app tools), and conceptualizing viral-worthy videos.
  • Deep understanding of the TikTok ecosystem, including trends, sounds, effects, advertising formats, and the mechanics of the "For You Page."
  • Excellent written and verbal communication skills, with the ability to negotiate and manage relationships with external partners (influencers, agencies).
  • Strong organizational skills and attention to detail for managing product catalogs, inventory, and campaign logistics.
  • Experience with analytics tools (e.g., TikTok Creator Center, TikTok Shop Seller Center) is highly preferred.

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