Content Marketing Specialist

hace 5 días

Santo Domingo, Nacional, República Dominicana Digital Resource A tiempo completo

We are seeking a Content Marketing Specialist to join our growing marketing team. This role is ideal for an early-career writer who is passionate about storytelling, digital marketing, and content that drives real results.

You'll play a key role in producing high-quality written content—primarily blog content—while supporting broader content initiatives across our website, email marketing, and paid and organic channels. This is a great opportunity to grow your content marketing skills in a collaborative, fast-paced environment.

Key Responsibilities

  • Write engaging, SEO-optimized blog content that supports business goals and audience needs

  • Assist in developing and executing content marketing strategies aligned with brand and campaign objectives

  • Create written content for blogs, emails, paid ads, and website pages

  • Conduct research on industry trends, topics, keywords, and audience interests

  • Optimize content for SEO, including keyword usage, metadata, formatting, and internal linking

  • Collaborate with the content marketing team on content ideas, themes, and campaigns

  • Manage assigned content deadlines and contribute to content calendars

  • Review content performance metrics and apply insights to improve future content

  • Support messaging development for key services and solutions to ensure brand consistency

  • Contribute to the evolution of our brand voice and storytelling approach

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field

  • Strong writing and editing skills with excellent grammar and attention to detail

  • Creative thinker with strong storytelling abilities

  • Basic understanding of SEO best practices and content optimization

  • Ability to manage deadlines and work both independently and collaboratively

  • Previous experience in content writing, blogging, or digital marketing (internships or freelance work count)

  • Familiarity with WordPress, Google Docs, and tools like Canva is a plus

  • Fluent in English

KPIs & Success Metrics

  • Growth in organic traffic and on-page engagement

  • Improved keyword rankings for assigned blog topics

  • Consistent on-time content delivery

  • Positive internal feedback on content quality and collaboration

Why You'll Love This Role

  • Supportive team environment with mentorship and growth opportunities

  • Hands-on experience with real-world content strategy and performance metrics

  • Opportunity to develop as a content marketer, not just a writer

  • Your ideas and creativity will be encouraged and valued

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